Marketing Portfolio

Welcome to my marketing portfolio.

A sampling of my experience, creativity, and expertise in delivering impactful marketing solutions. Explore a collection of diverse projects, from captivating content marketing to client-facing collateral, online ads to email executions, all designed to drive engagement and yield measurable results.

A fusion of data-driven executions and bold creative implementations that have left a lasting impression on established brands and emerging startups alike.

Join me on this visual voyage to discover the blend of strategic acumen and imaginative flair that define my approach to integrated marketing.

CCDI Consulting Inc.

Learning Solutions Cover Sample

Learning Solutions Brochure

Sample of a comprehensive client-facing brochure I created. 

Brand Standards - Quick Reference Guide

Brand Standard Quick Reference Sample

Ensuring that brand standards are followed both internally and externally can be a challenge. This quick reference was designed to make it easier for staff and external partners to be in compliance. 
Common Barriers Infographic Image-1

Infographic Sample

One of a series of infographics related to workplace inclusion, diversity, equity, and accessibility.

Informational Paper Cover Image

Informational Paper Sample

This comprehensive informational paper was written to provide to clients to assist them in their purchase decision. 

Diversity Meter Image

Diversity Meter Brochure

Diversity Meter is a powerful yet easy-to-implement diversity & inclusion measurement and analysis service. 

IDEA Hour Cover Image-2

IDEA Hour One-pager

Downloadable & printable PDF flyer for new training & development service. 

Face of Canada is Changing Video

Company Promo Video Sample

This video was created to run at both virtual and in-person tradeshows and events. 

Webinar Video Ad

1-minute Workshop Promo video

This video was created to run on a partner website to promote an upcoming co-produced workshop.

Idioms to Avoid Icon

Social Media Carousel Sample

This is an example of a LinkedIn post created using the carousel feature.  It uses repurposed content from a prior blog post. 

beansTalk Online Community

HomePageAdComp

beansTalk.ca Online Community Homepage

beansTalk.ca, an online community for accounting professionals in Canada.

beansTalk email

beansTalk Careers Email with Contest

As part of the launch of beansTalk, CCH partnered with Workopolis to create a job board. This email was part of that campaign.

beansTalk Ad (CA Magazine)

beanTalk Print & Online Ad

This ad appeared in the print edition and website of CA (Chartered Accountants) Magazine.

iGAAP: IFRS for Canada Campaign

iGAAP self-mailer Cover

iGAAP | Self-mailer

Direct mail played an important role in reaching small & medium-sized accounting firms across Canada.
iGAAP print ad

iGAAP | Print Ad

Print ads were placed in several trade publications and magazines to build awareness.

CMA BC print ad

iGAAP | Print Ad #2

This print ad appeared in CMA BC magazine.  It encouraged accountants to register for an online trial subscription.

SR&ED software service

SR&ED Corp image

CCH R&D Corp Campaign Assets

CCH R&D Corp software was designed to allow companies to track and estimate their SR&ED tax credits.

CCH R&D Pro cover

CCH R&D Pro Brochure

CCH R&D Pro software was designed to assist accounting firms manage their corporate clients' SR&ED tax claims. 

Tax & Accounting Research Products

Taxprep Image-1

Taxprep Software

A compilation of marketing assets for Taxprep tax preparation software for professional accountants and firms. 

Canadian Income Tax direct mailer image

Canadian Income Tax Act Mailer

The Canadian Income Tax Act with Regulations, Annotated was a million-dollar semi-annual best-seller.

This direct mailer was used to reach small and medium-sized tax accounting firms and tax law firms.

Preparing Your Corporate Tax Returns Cover-1

Preparing Your Corporate Tax Returns Software Insert

This piece was designed to be inserted in shipments of tax preparation software and other tax reference books.  

Guest Blogger Articles

Cartoon of various distorted faces.

Idioms to Avoid for More Inclusive Language

This is a 3-part series written for CCDI Consulting Inc.

Idioms to Avoid for More Inclusive Language

You will be redirected to the CCDI Consulting website.

CSAE Image

Guest Blog Articles

My blogs have been featured on the CSAE website.

How to Make DEI Training at Your Association Successful

Becoming an Inclusive Leader is an Ongoing Process

You will be redirected to the CSAE website. 

My story

It has not been a straight line to this point.  The twists and turns of my career have taught me to embrace change and opportunities.  As a digital marketing professional with a record of driving results and achieving business goals for a range of companies, I specialize in developing data-informed strategies that help businesses grow and thrive.

I've had the pleasure of working with small businesses, and established brands, creating campaigns that have driven significant traffic, leads, and revenue.

My approach to marketing is all about integrating multi-channels and using this knowledge to create campaigns that stand out and make an impact.

In my portfolio, you'll find examples of my recent work that showcase my ability to develop creative campaigns that resonate with audiences and deliver results. Ask me about the business development/client education webinar and I will share the tactics and fantastic results with you. 

But here's the thing: the digital marketing landscape is constantly evolving, and businesses that don't keep up risk falling behind. That's why it's critical to work with someone who is always looking ahead and thinking outside the box. That's where I come in.

So, if you're looking for a digital marketing professional who can help take your business to the next level, let's talk. But don't wait too long! With my skills in high demand, I can't promise that I'll be available for long. Let's work together to create a campaign that will leave your competition in the dust!

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